发表于 2019-04-26 18:00:34 股吧网页版
现代咨询业提高决策和行为的科学化水平

咨询产业是适应社会信息化、科学化、现代化发展而兴起的现代产业,也是第三产业中发展势头最快的产业之一。现代咨询业的核心作用是提高人们决策和行为的科学化水平,对国家的经济发展和保持国际竞争优势等起着十分重要的作用。在目前的中国市场上,外资咨询公司占有垄断地位,要发展本土咨询业,有必要先了解国外咨询公司的发展特点和方向。经过几十年的发展,国外的管理咨询业已经成为一个发展迅速的知识型产业部门,被列为高层次知识产权中的重要领域,成立了很多具有很高水平和威望的咨询公司。美国75%的企业都要请教咨询公司,日本50%的企业要在咨询顾问的帮助下改善管理。市场的扩展带来收入的激增,60年代美国的管理咨询年收入为10亿美元,70年代增长到20亿美元,80年代达到50亿美元,至今已达到200亿美元。在西欧各国也呈现出稳定快速的增长。

我国正处在经济转轨,工业化进入第二阶段,加上全球化、信息化扑面而来。从生产经营到资本经营,由产品经营到品牌经营;可使用的成长工具、扩张工具、竞争工具更多,组合工具更多,难度更大,专业要求更高。全球化、信息化更是加剧了这种趋势。如:如何合理的利用信息化手段;如何有效利用国内外两种资源两个市场等。复杂的情况使越来越多的企业难以独立应对,这时要在竞争中获胜就客观的需要引入“外脑”,利用外部先进的智力成果。面对时代发展,我国咨询机构和咨询人员要培育和形成自己的核心产品,迅速提高咨询服务的价值性和实用性。附件:全球及中国研究咨询领域各种信息数据大全:

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115、www.eastmoney.com/bbs/viewthread.php?tid=1889506&page=1#pid14002866

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126、www.eastmoney.com/s/article_4222604.html

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附注说明:资料主要包括中外咨询业发展现状、规模、格局、态势、方向策略及企业等。

面对时代发展,我国咨询机构和咨询人员要培育和形成自己的核心产品,迅速提高咨询技术的价值和实用性。咨询机构和咨询人员在咨询实践中要秉持“顶天立地”的原则。所谓“顶天”,即咨询人员必须了解和掌握管理理论和管理实践的前沿脉搏;所谓“立地”,即咨询人员必须深入企业实际,参与企业管理的实践,在实践中才能真正帮助企业解决实际问题,这样也可以提升自己的咨询能力。此外,还要遵循“宏观把握,中观设计,微观操作”的原则。附件:国内外咨询业综合对比信息数据资料整理汇总

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67、www.eastmoney.com/content/15/0907/19/27402630_497532479.shtml

我国咨询业和改革开放同时起步,从1980年开始,由中国企业联合会(当时为中国企业管理协会)开创了这项工作。由中国企业管理协会牵头,通过学习与引进国外咨询研究的理论与方法,结合中国的国情及企业的实际情况,开展企业咨询研究。根据中为咨询观察目前我国咨询业发展时间非常短,和西方咨询研究业的发展水平有大的差距。总是不能形成专业化合作化的集团作战行为。西方咨询业已发展到以客户为轴心提供个性化扎实的服务,而国内咨询业的人才结构、知识结构还不能承担国际化复杂的业务,零散资源亟待整合。现今越来越多的国际咨询研究公司来到中国开展业务,抢滩中国市场。

经过几十年的发展,咨询研究业已经成为一个发展迅速的知识型产业部门,被列为高层次知识产权中的重要领域。据不完全统计,目前在中国的海外咨询公司足有上百百家。目前,中国咨询市场上活跃着两支队伍。一支是本土咨询机构,另一支是世界著名的国际咨询机构。两支队伍各有优劣,国内本土咨询机构缺少完善的咨询知识和技术管理体系,缺少有实践经验的咨询人员;而国际咨询机构明显的特点是不懂中国市场国情。在目前的中国市场上,外资咨询公司占有垄断地位,要发展本土咨询业,有必要先了解国外咨询公司的发展特点和方向,以便我们迎头赶上。以下是笔者整理部分有价值的信息供参考:

由于专业分化越来越细,新兴行业不断涌现,咨询公司也在不断拓宽服务范围,为不同的企业量身定做咨询方案。70年代下半期,美国的咨询研究公司就能提供115种咨询业务。包括生产咨询研究、人事咨询、市场营销咨询、会计咨询、行政咨询研究等11大类。而随着近年来经济全球化发展趋势和信息技术、通信技术、计算机技术的蓬勃发展,咨询研究的范围进一步发展,方法进一步改变。

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